Transcript

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welcome back to Callahan's corner you
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ask a question exempt live right here on
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Facebook had a user commit submitted
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question uh last week Mike in your lawn
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care company how did you create route
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density
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um and how did you have the time to
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actually follow up and get live quotes
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to the people
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um in the existing neighborhood so
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you're already doing your lawn mowing
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and fertilizing services in and in the
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winter snow removal so I'm going to open
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up the scream in normal fashion here and
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take a look at how to build route
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density with minimal time if not anytime
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we've got a fully automated way
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um that we utilize now to actually go in
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and build route density for lawn care
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services as well as snow removal or uh
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pavement and asphalt sealing so without
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any further delay I'm going to open up
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the screen here and take a look at here
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uh what the question was driving so one
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of my previous videos uh we had showed
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my lawn care company Callahan's lawn
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care and the route density in Upstate
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New York here with all those blue pins
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are actually clients
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the gentleman wanted to know Mike
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current process that you would recommend
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and if utilized in the past to actually
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create uh this route density I'm showing
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on the screen well uh the previous
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process was a bit more manual the new
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updated process we're going to recommend
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is actually a fully automated way to go
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out and build route density as we're
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looking at it right here so what we're
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going to do is driving in something
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called a nine around uh learned about
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this tactic from Jonathan patoshnick the
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co-founder of service autopilot I also
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want to give credit where credit's due
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but what we're going to do is go in and
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every time one of these new pins pops
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into our software inside service
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autopilot we're going to connect a
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product called send Jim and what it's
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going to do is drop a pin and an offer
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and send nine direct mailings around to
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the neighbors all the neighbors all
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around that new client we're going to do
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that up to two to three times to create
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this route density so I've got a couple
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examples here of just a generic mock-up
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but what we're going to have here is
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scan the QR code for an estimate under
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20 minutes
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um we've got an example here from Tyler
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that we're going to be doing with some
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pavement here in a case study in the
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next week or two for a pavement ceiling
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but this is an example of a flyer I
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would recommend for your service
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business
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um we're talking about what are you
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tired of so all the things that uh
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people don't like around the service and
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things they don't trust around a
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contractor and in addition uh why you
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should hire us so why they're different
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and we've got skin here for a QR code
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and uh if you get x amount of neighbors
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to sign up there's a discount of x
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amount percent or x amount of dollars
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off your first visit
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um and we're going to create some
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scarcity only for 10 days in a deadline
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so once we've created then we've
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acknowledged the negative we've overcome
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it with why we're different we're going
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to create a deadline uh in the actual
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copy for when the special runs out and
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we're going to have them scan here for
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an instant estimate um and the quick
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mock-up I made inside send Jim where
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they're called quick sends the nine
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rounds that's what we're going to be
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doing and we're going to be trying to
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drive route density here as we've got in
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my service autopilot account now the key
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to this is is once they click into this
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QR code we're going to have them sent
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right over to a landing page for simple
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estimate
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um and if you're already using simple
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estimate
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um feel free to give us a shout or drop
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us a call at uh or an email at
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scecall.com that landing pages sets you
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up the calendar link if you're
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interested in this but the methodology
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here is they're going to click this QR
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code and instantly be sent over so once
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a new client comes in here on the main
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screen a new PIN drops in service
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autopilot that's going to automatically
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trigger a postcard to the nine
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surrounding homes of the new client you
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just picked up we're going to recommend
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two to three times we do that for
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consistency
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um we've got a flyer like this here with
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a QR code once they hit the QR code
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they're going to a landing page on your
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website and are using a simple estimate
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uh previously was estimate cart and
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simple growth has gone out and actually
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purchased that software spent the last
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six months uh refining it and we've just
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relaunched it uh so the idea is you
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would go in and actually type in your
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service address
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here your client would after you've
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actually done that
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and they're typing in their information
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in here and this is all going to be
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automatically synced to service
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autopilot creating a lead in the system
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and if they buy it's going to hook into
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a PCI Compliant credit card form
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automatically with Clarin
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um
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and I'm going to quit talking here for a
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minute while I type this in here and
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kind of show you what this looks like
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but the idea here is that now that we
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have this in we've got a new client that
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comes in
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um and we've done that here so the new
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client comes in we send the card they
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hit the scan the QR code they go in they
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type in their information and on the
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left it shows them what not to do and on
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the right it says Hey color the same
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with your finger on your phone or your
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mouse and we're going to be able to give
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these neighbors of your current clients
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in instant estimate and literally all
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they're going to do
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um usually it's in green but for my demo
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account here I made this red just so it
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really sticks out for the screen shares
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but all they're doing just really
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quickly is just going in and filling in
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the service area and you could see in
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the upper right hand corner there
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right up here it's it's calculating the
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square footage and what that's going to
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do is make a price based on your actual
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um pricing in the back end of simple
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estimate and if you need some help we
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have some services to help you get those
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services but wow look how accurate that
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is and quick so now you've gone in and
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we're going to hit save
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up here in the upper right hand corner
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and get a quote and boom instantly we've
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got pricing for lawn mowing fall cleanup
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core aeration fertilization
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um the cool thing is these can be priced
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based on
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um a pricing matrices so on square
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footage for tour Services uh square
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footage for pavement services such as
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ceiling or snow removal or we can do
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hourly so right here the fall cleanup
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can be built out at a minimum of say
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250.65 bucks per man hour
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core aeration same idea if you're in
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Upstate New York or anywhere in New York
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and you need to include your EPA numbers
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and the different information we can
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make this actually legal and what they
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can do is add the subscriptions here as
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we go in
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and then they're going to go to the
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actual checkout here on the bottom
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and then it's going to go in and
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actually uh bring in the system here uh
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the different services
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and based on what they selected it may
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not even be a service that um is
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applicable as far as maybe it's an
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add-on so we have a whole bunch of
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different ways of tackling this here and
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we can go in and customize your terms
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and conditions and when you hit order
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and this is connected to a clear PCI
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Compliant credit card form uh in service
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autopilot actually pull up the client
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form and automatically update that with
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no double entry on your system here so
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and all this stuff is customizable in
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simple estimates so once again if we're
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looking for Route density here we're
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dropping a new PIN every time we get a
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new client we're going to send nine
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rounds to all the surrounding neighbors
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uh so the nine closest neighbors and
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then we're going to be sending uh that
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nine around either a postcard like this
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or a postcard like this with a QR code
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and then we're going into
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uh driving it right into simple estimate
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and that is going to get us the idea we
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can go and plug the information in we
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can hit continue
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it highlights it
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once we highlight it we're going to go
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in and cover in the service area
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just like this and for time I'm going to
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do just the front yard just as a quick
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review
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we're going to hit save in the upper
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right hand corner and it's calculated
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that and boom the service automatically
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loads they can click the lawn mowing
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go to the checkout
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and the lawn mowing is there and they
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can enter their credit card in and pay
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right online right here with the PCI
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Compliant credit card integration that
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we've done with clearance inside service
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autopilot so if you're looking to go out
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and build route density
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um drop us a um
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a calendar link here and we can go in at
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www.sge.com where it goes into our
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calendar if you're interested talking to
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one of our team members where we can
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actually get you set up with the send
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Jim Automation and service autopilot and
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have that set up to go in right to
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simple estimate to do a live estimate
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where every time we get a new client it
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drops a pin nine surrounding homes get a
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postcard uh two to three times
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and when they hit this QR code on the
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actual flyer uh that sends them right
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over to your automated pricing on simple
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estimate based on your pricing in your
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projected profit so Callahan's corner
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you ask questions we had some live right
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on Facebook here building your
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outdensity through send Jim and simple
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estimate we'll see you again later this
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