Transcript

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answer questions handsome live right
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here on Facebook had a User submitted
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cool question how to build more route
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density and
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um to increase the efficiency of
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um their upsells in specific
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neighborhoods of geographic areas so
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what I'm going to do is open up the
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screen and actually show you how to use
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a product called send Jim in conjunction
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with simple estimate our automated
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estimating tool where you can go online
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and have your consumers estimate their
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own properties um we're going to be
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making a series of videos here how to
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utilize this live automated technology
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on your website or a landing page
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without any further delay we're going to
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pop in and walk in the send gym and see
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what uh this process can look like in
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your lawn career or pavement service
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business
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so first thing we're going to be doing
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is going into send Jim here and we're
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going to be going into our radius bomb
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up here on the left and what a radius
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bomb is we're going to drop basically a
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pin or cut a geographic area out to
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select the area and then we're going to
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go in with property specific mailers and
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drive them to a live automated
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estimating tool called Simple estimate
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to actually create
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um live estimating in certain Geographic
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areas so what I'm going to be doing is
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driving in here
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I'm zooming inside of radius bomb and
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this is something we're actually going
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to be doing a uh a case study on here in
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the next week or two with a pavement
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company that does asphalt sealing um
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what we're going to do is basically go
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in and grab this neighborhood here and
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drop some pins around it
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and what we're doing is adding uh inside
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this area the houses
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so we've got all the houses here in a
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minute around this area and then we're
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going to go across the street and grab
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the existing
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houses across the street in this
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neighborhood
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and what we've done is selected 251
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areas that we're going to send a direct
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mail piece to actually a series of three
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Direct Mail pieces with a call to action
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and some things we're going to dive into
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and a QR code that goes directly into
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simple estimate where the client can
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actually go and color in and shade in
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their service area and get a live quote
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sign up and run their uh payment right
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through uh there's clear credit card
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at the service autopilot and actually
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have their information cert uh
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automatically inserted inside service
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autopilot as a lead
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um and all the purchasing information if
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you're not using service autopilot the
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good news is this works independent of
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service autopilot so what we would do is
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go in here and send the receipts uh the
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next step is we would probably have to
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go in to send Jim and have a flyer so uh
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Tyler with Integrity sealcoating is one
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of our Deep dive clients who's allowed
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us to share this but uh this is
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something that Tyler's going to be doing
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in that exact neighborhood in the
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upstate New York area we're going to be
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sharing the live results over the next
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few weeks of this but what Tyler's going
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to be doing is using
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um the radius bomb area to grab this
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area here and depending on anywhere from
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about 20 cents to 40 cents per postcard
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we're going to go in and use something
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like this a free live estimates Under 12
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minutes two minutes and what we've done
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is created some content here with Tyler
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as a simple growth and simple estimate
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client says hey are you tired of crack
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deteriorated faded driveway Saudi shoddy
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offers no show companies broken promises
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poor workmanship no guarantee and poor
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communication so what we're doing here
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is we're hitting the pain points of
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people who don't want to hire a ceiling
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contractor this is the same exact thing
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for lawn care and Pest Control why you
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should hire Integrity to ceiling
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um instant free estimate from your phone
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Precision workmanship on Time
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Professional staff excellent
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communication we call you back 100
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satisfaction guarantee eco-friendly
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products and 24 hour cure time for the
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products and if you get nine or more of
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your neighbors to sign up everyone gets
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25 off their ceiling so we've done is
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created
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um a call to action we are here now
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created some urgency and scarcity only
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for 10 days from July 10th to July 21st
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obviously there's some weather around
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this we need to dial that in
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um and he has addressed the buyers
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concerns up front of what they're
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concerned about and why they should hire
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him uh what you can notice here scan
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here there's a QR code that is going to
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simple estimate for live estimates under
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two minutes I'm going to show you what
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that looks like on the back of the every
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or the postcard going out through send
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Jim uh literally here we've got scan for
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a free estimate
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we promised never to charge more than we
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quoted and deliver poor results and make
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excuses uh this area over here is blank
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because that is where the addresses are
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coming from the radius bomb that we're
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driving in here
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um so once we've got those together and
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we put this inside to send Jim it's
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literally click and pay and ready to go
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now when these blast out to these
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neighborhoods
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um they are going to be directed to a
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landing page on Tyler's website
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something similar like this so this is
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our mock-up from simple estimate uh
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simple estimatesystems.com if you're
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interested but right here
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the area is for lawn care services in
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this example but in Tyler's it would be
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pavement services for ceiling or maybe
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snow removal but what would happen here
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is we would go in and type in
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the address
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of the property this is simple estimate
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it can be found in simplest estimates
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systems.com and the consumer is typing
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in their names when they're going to
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that live
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um
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request and asking it they're just
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literally pumping this in on their phone
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or on their um
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mobile or on their computer and they're
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putting in their information
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and we have the option here uh depending
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on if the lawn care service to actually
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say is there gate and restrict the size
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of the mower and the pricing based on a
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variant of the mower size the idea is
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we've driven them from
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a radius bomb inside send Jim we've
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created a
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flyer with a QR code on both sides with
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call to action and scarcity and then
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we've gone in through hitting the QR
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code on their phone and they've gone
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into simple estimate your future
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consumer and they're going in to hit
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continue now the color in this test
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account is red
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um it traditionally is green but on the
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left here we're highlighting what not to
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do on the right we're coloring in the
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service area so if this was our pavement
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demo uh Tyler's clients will be actually
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just coloring in the driveway area so
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once we're done we're going to hit close
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and if this was
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the driveway we wanted to go after we
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would go in and literally with our
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fingertip or Mouse color in that
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driveway area
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um so that's how it would play out in
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Tyler's area and it says
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1352 but actually in this demo we're
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doing lawn care so I'm going to show you
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with the lawn care version would look
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like
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same idea seconds with your finger very
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very intuitive uh some of the people and
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we are working on the AI to
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automatically do this but what we've
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found with some of the AI products that
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do this automatically currently is uh
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one of the gentlemen went in and did it
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through a product that was totally Ai
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and had about 120 Essence requests in
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one month and only about 20 of them
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actually got to the pricing because the
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AI had not matured enough to actually be
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fast enough for that so once again we're
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just coloring in that area and one of
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the questions here is what if there's
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tree coverage Mike we don't really know
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how that plays out well the good news is
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a consumer knows where the tree coverage
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is it would go up and around this pool
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and capture this area right here so that
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is the service area and as you can see
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up to the upper right hand side it's
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8571 feet they have the ability to go in
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um and click on this and drag it around
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erase it delete it
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or refresh it but if not we're going up
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to save and we're getting our live
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estimate that we've driven from radius
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bomb threw it flyer with call to action
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and we're going to go in
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and hit save
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um and as we hit save that is going to
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go in and trigger an actual estimate so
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once again we're going from radius bomb
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uh with a select area about 30 to 40 per
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house we're driving a flyer to those
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houses with a QR code once you hit that
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we go and enter the information in they
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fill it in and the automated populated
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price is going to populate up here uh
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for those lawn care services so
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um as this pulls up here with the screen
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share we have our lawn mowing
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at seventy four dollars we have our fall
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cleanup at 65 dollars correlation at 355
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and fertilization
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um based on this particular package
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which would be applicable in New York
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state when you actually have to have the
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EPA numbers and different chemicals in
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there fully customizable by the product
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but we could go in and buy in our lawn
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mowing our fall cleanup is hourly
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in our core aeration we've got four
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items in our cart we scroll down to the
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bottom hit checkout and once again we've
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got
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all our services any terms and
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conditions could be customized by the
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end user which would be the lawn care
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company and then we would hit order at
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that point if you're using service
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autopilot a PCI Compliant credit card
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Forum comes up the company answers
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information they confirm it and that is
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automatically synced uh PCI Compliant in
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the service autopilot and all of the
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information inside
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um the estimate far as the square
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footage the services with the prices and
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a screenshot of the area colored in is
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all inserted inside the service
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autopilot so once again quick recap how
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do you send Jim in simple estimate in
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conjunction to build route density we go
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into send Jim we use the radius bomb
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feature we go in and highlight the area
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we send the mailing to the recipients
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inside we select a flyer just like this
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and we want
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um concerns listed for the consumer why
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we're different a call to action with
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scarcity of a deadline
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scan here and the ability to get their
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other friends that are getting these
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postcards sign up and we would have the
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address automatically merged in here by
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sending once that's done they would go
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in and actually color in the service
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area
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foreign
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and if you're interested you can go into
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simple estimatesystems.com and book your
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demo and actually try it out on
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properties in your local market simple
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estimatesystems.com simple estimate
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systems with ask.com
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um simple estimate is going to be a tool
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to be able to basically create an online
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shopping cart where your consumers uh
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can receive Flyers is one way drive them
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to your website to give live accurate
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estimates based on your price and budget
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and time Callahan's corner you ask
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questions we answer them live right here
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on Facebook